Guided Tour in Gstaad | Menuhin Festival, Ultima Gstaad, Norki Boutique

When summer blooms in the Bernese Alps, Gstaad becomes a discreet sanctuary for those who treat luxury as an art form, far from ostentation. Here, in this chalet-village where tradition blends with refinement, regulars of the Gstaad Palace, connoisseurs of discreet art, discerning music lovers, and sharp-eyed collectors’ cross paths. Welcome to Gstaad, where elegance is in every detail.
More than just a festival, the Gstaad Menuhin Festival (founded in 1957 by Yehudi Menuhin himself) is a truly exceptional event. It transforms Gstaad into a musical stage in the Alps throughout the summer, from mid-July to early September. Concerts take place in prestigious venues such as the Saanen Church—with its sublime acoustics—or beneath the vaulted ceilings of the Grand Hotel Park, with a program ranging from jazz to the most noble classical repertoire.
A private dinner at Sommet, the Michelin-starred restaurant at The Alpina Gstaad, followed by a night in the Grand Hôtel Rougemont: this is the Gstaad signature. The audience is made up of seasoned music lovers, princely families, renowned designers, and financiers from across the globe, all drawn by the promise of purer air.
In the wake of discreet luxury, Ultima Gstaad offers each summer an exclusive Art Experience: an invitation-only exhibition set within the ultra-private ambiance of their five-star residences and suites. Between sculptures by emerging Swiss artists and world-renowned contemporary photography, this artistic immersion extends the magic of the place.
Another unmissable stop: the Patricia Low Contemporary Gallery, a landmark for contemporary art in Gstaad. With exhibitions featuring major names such as Sterling Ruby, George Condo, or Urs Fischer, it draws international collectors in search of rarity and emotion.
The pedestrian and well-preserved village of Gstaad is lined with boutiques that are as discreet as they are luxurious. In a hushed atmosphere, you’ll find:
Hermès, Cartier, Chopard, Louis Vuitton, Moncler, Brunello Cucinelli, Norki
Each of these boutiques is nestled in an alpine setting of shingled roofs, cobbled lanes, and candlelit windows, radiating elegant charm.
Et aussi... l’art de recevoir à la Gstaadoise
•Séjourner au Gstaad Palace, un mythe alpin datant de 1913, avec ses suites aux vues imprenables et ses diners au Grill Rôtisserie.
•Se détendre au spa Six Senses de The Alpina, élu parmi les meilleurs spas d’hôtel au monde.
•Assister à un polo sur neige au Polo Gold Cup Gstaad en hiver, ou flâner dans les alpages privés lors des brunchs de la Fromagerie de l’Oberland.
•Participer à un dîner caritatif organisé par l’élite discrète de la Gstaad Yacht Club, une enclave sur les hauteurs dédiée à ceux qui vogueraient, si les sommets étaient des mers.
End your alpine stroll with a private visit to Norki, a precious address embodying sensory luxury, rooted in material excellence. Specializing in natural hides and bespoke creations and alpine decoration, Norki offers rare pieces: mink or polar fox throws, tone-on-tone fur cushions, leather-covered stools—each item evokes a silent, functional, and timeless luxury.
In the Norki boutique in Gstaad, the staging is subtle, the welcome personalized, and their bespoke interior design service attracts a clientele of architects, renowned decorators, and chalet owners with refined tastes.