A Stroll Through Megève | Jumping International, Megève Jazz Contest & High-End Alpine Design
Summer in Megève: An Enchanted Interlude of Alpine Elegance and Cultural Encounters
Summer in Megève is a story whispered through cobbled streets, the scent of fresh herbs, and the ringing of cowbells echoing through the valley. Here, luxury takes the form of rediscovered simplicity: pure air, gentle sunlight on the mountains, and unmissable events that give rhythm to the season. Follow us on a summer stroll through Megève, discovering its iconic happenings, vibrant spirit, and finest addresses.
First Steps in the Village of a Thousand Charms
It’s nine in the morning, and Megève slowly awakens under a cerulean blue sky. From the church square, the heart of the village beats peacefully. Ancient chalets line the flower-filled streets, terraces begin to buzz, and shop windows reflect the morning sun.
Strolling towards the Calvaire or the heights of Mont d’Arbois, a feeling of serenity settles in. In Megève, everything invites you to slow down. But summer here is also marked by exceptional events that bring unexpected vibrancy to your stay.
A Gallop of Elegance: The Megève International Show Jumping Competition
Every July, hooves strike the ground with an almost musical precision. The Megève International Show Jumping turns the village into a high-level equestrian stage. The world's top riders gather for a spectacular competition, set against a picture-postcard backdrop.
It’s a suspended moment, where the refinement of horseback riding blends with the natural beauty of the mountains. Even novices feel a rare emotion: witnessing the perfect harmony between rider and horse. The elegant yet friendly atmosphere makes this jumping event a must-see for lovers of sport and style, from the 10th to the 20th of July !
Echoes of the Past: The Village Festival
A few weeks later, a completely different ambiance takes over the heart of Megève. The Village Festival, a true tribute to local traditions, fills the streets with old-time costumes, folk dances, children's laughter, and the aromas of Savoyard specialties.
Elders dressed in period attire mingle with youth proudly continuing customs, and visitors are charmed by this joyful and authentic interlude. On this day, Megève seems to leap into the past to better celebrate its Alpine soul – the very essence that has made the village’s heart beat for generations.
A Different Tempo: The Megève Jazz Contest
Then comes the time for music to take center stage. The Megève Jazz Contest, with its retro flair, transforms the resort into a lively scene of swing and New Orleans jazz. For a few days, orchestras take over the streets, squares, and terraces, creating a festive, joyful, and irresistibly danceable vibe.
The sound of brass, spontaneous dance steps, shared smiles – it all creates a unique atmosphere, a modern return to the Roaring Twenties. You come to listen, of course, but also to live: each note tells a story, each melody invites you into the lighthearted spirit of summer.
Pop and Color: The "Tops of Pop – 20 Years of Creations" Exhibition
And when it’s time to escape the summer heat or take a contemplative pause, Megève leads you to art. This year, the Tops of Pop – 20 Years of Creations exhibition offers a vibrant, visual journey into a reimagined world of pop culture. Colorful works, nods to Andy Warhol, clever reinterpretations of contemporary icons – the visit is a bold and creative experience.
In a village so rooted in tradition, this incursion into contemporary art brings a refreshing breeze. It reminds us that Megève also knows how to surprise, to dare, to innovate – all while maintaining its signature of discreet elegance.
Final Stop – and Not the Least: Norki, the World of Alpine Luxury
After this stroll through emotions, music, and images, comes a more intimate encounter. Walking back up the main street, one address catches the eye with its subtle refinement: the Norki boutique. A flagship of Alpine elegance, at Norki we embody a rare kind of luxury – born from noble materials, French craftsmanship, and timeless design.
A pioneer in high-end creations using natural fur, shearling, and leather, we offer much more than a mountain wardrobe: it’s a true art of living. From sumptuous throws to designer rugs, cushions soft as fresh snow to custom-made seating, each piece tells a story of comfort, beauty, and uniqueness.
Our boutique, designed as a precious setting, welcomes you in a cozy atmosphere. It reflects the spirit of Megève: elegant, warm, and rooted in authenticity. And by discovering our world, you extend a little of the summer magic of Megève – bringing home a fragment of that rare softness.
